Children at St Andrew Church of England Primary School welcomed the team from the local Amazon Prime Now delivery station in Hertford to celebrate a new funding partnership for their Magic Breakfast club. The breakfast club founded by charity Magic Breakfast and now supported by Amazon will provide children at the school with a healthy breakfast and start to the day.
The breakfast club at St Andrew Church of England Primary School is one of 77 schools across the UK to benefit from Amazon funding as part of the company’s ‘Amazon In The Community’ programme, which is focused on giving all children an equal chance at succeeding in today’s digital society.
The Amazon team paid a surprise visit to the school, rolling up their sleeves to help dish up a healthy breakfast of cereals, bagels, toast, juice and milk to fuel pupils for the morning of learning ahead of them.
As well as a nutritious breakfast, Amazon’s support is providing a specialist member of Magic Breakfast staff to work with the school to help target the most vulnerable children and build nutritional knowledge among teachers and parents.
Magic Breakfast’s founder and Chief Executive, Carmel McConnell, said: “We are delighted to be able to add Amazon to our list of generous corporate supporters. This help is urgently needed. A hungry child cannot concentrate and the most important lessons are taught in the morning. So, if we as a country want to improve attainment and social mobility, it makes sense to grow the successful Magic Breakfast approach into a national school breakfast programme. It is great having Amazon on our team with this - helping us to reach more of the half a million children who turn up to school too hungry or malnourished to learn”.
Rosheen Ramballi, Amazon Prime Now Area Manager in Hertfordshire, added: “A good primary education plays such an important role in helping kids build the skills and confidence they need to succeed in today’s increasingly high-skilled economy. Every child, regardless of background, should get an equal chance to excel at school, and hunger should not be a barrier to getting a great education. We’re delighted to be partnered with St Andrew Church of England Primary School helping children at the school to get a healthy, nutritious breakfast to improve concentration, boost attendance, and ultimately help them learn a lot more.”
Rachel Walker at St Andrew Church of England Primary School said: "Magic Breakfast provision is having a big impact on our school, with pupils enjoying time each morning to socialise before starting their lessons settled and ready to learn. St Andrew Church of England Primary School is delighted to be one of the schools whose breakfast provision is supported by Amazon and we look forward to the opportunities this new partnership will bring to the whole school community".
Research by the Education Endowment Foundation and the Institute for Fiscal Studies has found a strong positive link between children eating a nutritious breakfast at school and pupil attainment. Amazon’s support for this initiative means that thousands more school children across Britain will see their life chances improved by being able to concentrate in class and perform better in their studies.
Amazon's pledge to fund one million breakfasts in the 2017-18 school year will benefit over 5,000 children in 77 schools located close to Amazon's offices and buildings across the country.
About Magic Breakfast:
· Magic Breakfast is a registered charity (number: 1102510) providing healthy breakfasts to over 31,000 UK children every school day as essential fuel for learning.
· The charity works with schools where over 35% of children are eligible for Free School Meals, or with Ever 6 FSM, helping them to establish breakfast provision that targets every vulnerable child. A hungry child cannot concentrate and will miss out on the most important lessons, taught in the morning, if not given anything to eat.
· There are over 470 Magic Breakfast partner schools - primary, secondary, SEN schools and Pupil Referral Units - but the charity has over 300 schools on its waiting list requesting urgent food aid.
· Each Magic Breakfast consists of low-sugar, low-salt Tesco cereal, Quaker Oats porridge, Bagel Nash bagels and Tropicana fruit juice (diluted 50/50 with water).
· Magic Breakfast was the sole winner, in 2014, of the Department for Education’s Lot 3 tender to set up new breakfast clubs in 184 schools in areas of social deprivation.
· The goal of Magic Breakfast is to ensure that, by 2020, there are no children in the UK starting lessons too hungry to learn.